The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Blue or Gold? How the brand behind #TheDress monetised viral success Good as Gold Romper Dress Blue and White, Medium Hazel and Olive Boutique Fashion The Dress Debate Black and Blue or White and Gold British Vogue British Vogue
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blue versus gold dress Gold A-Line Spaghetti Straps V-Neck Metallic Long Prom Dress Gold / 4